Case Studies
Case Studies
Xbox Status
Rebuilt incident reporting for 120M+ players in 42 countries. Problem resolution rose from 17% to 25%.
PRODUCT DESIGN | 2019
Xbox Status
Rebuilt incident reporting for 120M+ players in 42 countries. Problem resolution rose from 17% to 25%.
PRODUCT DESIGN | 2019
Xbox Privacy Controls
Global consent UX under multi-jurisdiction compliance. Opt-in rate up 11.6% against a 35% target.
PRODUCT DESIGN | 2023
Xbox Privacy Controls
Global consent UX under multi-jurisdiction compliance. Opt-in rate up 11.6% against a 35% target.
PRODUCT DESIGN | 2023
Xbox Trust Center
One modular home for privacy, safety, accessibility, and sustainability — across console, PC, mobile, and web.
PRODUCT, WEB DESIGN | 2023
Xbox Trust Center
One modular home for privacy, safety, accessibility, and sustainability — across console, PC, mobile, and web.
PRODUCT, WEB DESIGN | 2023
Gaming AI Companion
Shipped Xbox's first AI companion across PC, mobile, handheld, and console for 120M+ players in 42 countries. In-game usage share rose to 71%, from as low as 23%.
PRODUCT DESIGN | 2026
Tooling & Process
Shipped Xbox's first AI companion across PC, mobile, and console for 120M+ players in 42 countries. In-game usage share rose to 71%, from as low as 23%.
PRODUCT DESIGN | 2026
Services
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Services
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Services
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
Trust & consent design
Consent journeys, notice and choice, and privacy controls that hold up across jurisdictions.
Consent UX
Global compliance
Notice & choice
Platform-scale IA
Modular architectures that partner teams plug into, so experiences stay consistent as an ecosystem grows.
Information architecture
Design research
Multi-surface
Design systems & tooling
Shared libraries and process toolkits that let a small team keep pace with a large platform.
Component libraries
Figma ops
Cross-team enablement
Research-led product design
Interviews, usability testing, and analytics turned into decisions — and into measured outcomes.
User research
Usability testing
Outcome metrics
