Xbox Status

The Xbox status page serves as a central hub for gamers, product partners, and studios to monitor incidents, outages, and maintenance events that impact Xbox systems, services, and 10K+ games developed by 1st party and 3rd party studios. 

The goal of the status page is to report incidents across a range of modalities (Xbox console, mobile apps, PC, Web, and TV) and 42 countries. It is used by 120 Million+ active users to troubleshoot and resolve disruptions.

Client

Client

Xbox

Year

2019

Industry

Industry

Game Support

Type

Type

Product Design

Challenge

Altering a service with around ~100 dependencies wasn't a simple task; it would have led to accumulating a significant amount of engineering debt.

Additionally the service coverage felt incomplete, as the existing categories (like console, PC, mobile, and cloud) didn't quite encapsulate every customer experience (Cloud, Web, etc.) There was a mismatch between the messaging during incidents for customers and our public announcements, leading to confusion.

Furthermore, the incident reports needed improvement—they lacked details about new platforms customers used, such as iOS.

Results

The redesigned status page features a clean, clutter-free user experience, with improved taxonomy that would allow for future categories to be ingested as the Xbox ecosystem grows.

The improved categories resulted in an 8 percentage points increase in customer problem resolution rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

85%

Improved UX/UI comprehension

79%

Increase in user category clarity

25%

PRR improved from 17%

Process

Research & Analysis: I began looking into existing research and our current competitor solutions. I discovered there needed to be more clarity in the UI of the Xbox Status page. Most participants in our studies needed help to parse the information they were being shown.


Information Architecture: Based on the research findings, we restructured the webpage content, prioritizing features and information according to user needs, like adding a status key to the page and prioritizing information to be disclosed when needed. Gamers could start at the initial set of information and, when necessary, move to the secondary set—exposing our hierarchical structure to the gamers rather than forcing them to discover it on their own.


Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.


Usability Testing: We conducted usability tests with a diverse group of gamers to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.


Visual Design: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the eco-system.

"I think the red here means something is happening here, something wrong and needs attention, and green means everything is okay and no problem there."

Participant 1

Xbox Status Page Study

"It means something occurred that a problem stem from… an occurrence that created a problem."

Participant 6

Xbox Status Page Study

Conclusion

After we upgraded Xbox status experience for both the Xbox Operations Center (XOC) and our customers through the – Xbox Status Page. The XOC team gained access to new and improved tools, like more detailed scenarios, distinctions between scheduled maintenance and regular outages, impact levels, estimated end times, and more. On the customer side, this meant clearer and more informative updates, so they could easily see if an issue was affecting their gaming.
This update also included infrastructure improvements that made it easier for us to continue refining the categories and scenarios we showed to our customers.
Working on this project with a cross-functional team of engineers, content writers, and user researchers was a great learning experience for me. It gave me valuable insights into how to collaborate with different teams and sharpened my communication skills, helping ensure we delivered a successful upgrade.

Raymond Dean © 2023

Raymond Dean © 2023